Shopatvelvet is the amalgam of poetic romanticism and understated simplicity.
Established in 2011, Shopatvelvet was born as a response to the founders'—Yessi Kusumo and Randy W. Sastra—thirst for thoughtfully composed collection. Therefore, they started producing wearable apparels to become daily staples for modern women. The brand has since grown rapidly and eventually developed a distinctive aesthetic that confidently exudes simplicity and modernity.
For Shopatvelvet, the right attitude can conquer any fashion-driven terms, and thus, fashion has more depth. All of this beliefs are then reflected in the pieces that embody versatility and reflect the essence of things, as well as being independent from superficial aesthetic constraints.